INTRODUCTION

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The European sports betting market is undergoing a dynamic transformation, characterized by robust growth projections, strategic corporate acquisitions, and significant regulatory changes.

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"The Europe sports betting market size was valued at USD 36.4 billion in 2024 and is expected to reach USD 83.2 billion by 2033."

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This substantial growth is driven by technological advancements, increased internet penetration, and the rising popularity of online betting platforms.

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MARKET EXPANSION AND CORPORATE ACQUISITIONS

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• Flutter Entertainment's Strategic Moves: In September 2024, Flutter Entertainment expanded its European footprint by acquiring Italy's leading gambling operator, Snaitech, for €2.3 billion. This move solidified Flutter's position in the Italian market, complementing its previous acquisition of Sisal.
  
• Betsson's Entry into Belgium: Swedish company Betsson AB entered the Belgian market by acquiring betFIRST in 2023. This acquisition aimed to strengthen Betsson's presence in regulated European markets.
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• Entain's Expansion Efforts: Entain plc, formerly GVC Holdings, continued its growth trajectory by acquiring Canadian operator Sports Interaction in February 2022 for £175 million. This move was part of Entain's strategy to expand into new markets and diversify its portfolio.

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REGULATORY DEVELOPMENTS ACROSS EUROPE

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• Ireland's Advertising Ban: In late 2024, Ireland implemented the Gambling Regulation Bill, banning gambling advertisements between 5:30 am and 9:00 pm. This legislation aims to combat gambling addiction and protect vulnerable populations.
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• UK's Public Health Approach: The UK is considering adopting a public health approach to gambling regulation, focusing on population-level interventions and recognizing the manipulative practices of the gambling industry. This perspective aligns gambling with other public health concerns, advocating for stricter regulations to protect consumers.
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• European Market Growth: Europe's gambling market revenue increased by 23% in 2022, driven by the post-pandemic reopening of casinos and betting shops. Online gambling accounted for 35% of the total revenue, highlighting the sector's significant contribution to the industry's expansion.

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CONCLUSION

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Europe's sports betting landscape is rapidly evolving, marked by significant market growth, strategic corporate acquisitions, and proactive regulatory changes. As the industry expands, stakeholders must navigate the complexities of market dynamics and regulatory frameworks to ensure sustainable and responsible growth.

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